Influencer Analytics

Influencer marketing and customer referrals are an entire marketing channel these days. But too often it’s treated like a fluffy PR effort, rather than the serious, data-driven money generator it can be. We will build the processes to provide you with the critical data for successful influencer management and expansion.

Influencer Analytics

Influencer marketing and customer referrals are an entire marketing channel these days. But too often it’s treated like a fluffy PR effort, rather than the serious, data-driven money generator it can be. We will build the processes to provide you with the critical data for successful influencer management and expansion.

We want you to be able to measure the outcome of every promotion made by your influencers, so that hard data can guide influencer sourcing, management, and compensation. We start by gathering and analyzing customer and prospect audience data to identify relevant micro-tribes and influencer personas, then recommend and provision an influencer marketing platform (we can also recommend influencer agencies). We then build reporting and advise on influencer best practices, as we help you smoothly expand a profitable influencer channel.

Let's work together

We want you to be able to measure the outcome of every promotion made by your influencers, so that hard data can guide influencer sourcing, management, and compensation. We start by gathering and analyzing customer and prospect audience data to identify relevant micro-tribes and influencer personas, then recommend and provision an influencer marketing platform (we can also recommend influencer agencies). We then build reporting and advise on influencer best practices, as we help you smoothly expand a profitable influencer channel.

Let's work together

Common activities

Define metrics and build reports that track genuine engagement

Target audience research (demographics, interests, etc.)

Integrate influencer content throughout your site and owned channels for added value

Identify relevant micro-tribes to your target audience

Help source the right influencer networks to target your audience(s) of interest

Track detailed ecommerce metrics by referrer

Leverage insights and reactivate top performers

Common activities

Define metrics and build reports that track genuine engagement

Target audience research (demographics, interests, etc.)

Integrate influencer content throughout your site and owned channels for added value

Identify relevant micro-tribes to your target audience

Help source the right influencer networks to target your audience(s) of interest

Track detailed ecommerce metrics by referrer

Leverage insights and reactivate top performers

Let's talk