Crime london

Crime London is a contemporary sneakers brand

Crime London is a dynamic footwear brand, established in 2012 by young entrepreneurs, Lisa and Jessica Kistermann. The twinning duo have been working on creating fashion forward concepts since a young age. During their studies in London the sisters realized that there weren’t many premium high quality sneakers for a reasonable price. Recognising both a challenge and an opportunity – Crime London was born. A sneaker that would bridge the gap between street-wear and high-end fashion. Growing its wholesale distribution into more than 1,000 international stockists (including Luisa Via Roma, Farfetch and Galleries La Fayette) and trending upwards with a sell-through rate of 85% in just a short amount of years; leads them in selling more than 120,000
pairs per season.

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Key results

180%

Increase in monthly sales

180k+

New subscribers on IG & FB

4.7x

ROAS

4.7

ROAS

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The opportunity

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The Crime London team needed an expert in the digital marketing space to partner with in order to grow their online presence and sales. Their goal was to strengthen awareness within the sneakers community in select countries and reach specific CAC goals (Cost to Acquire Customer). They experienced very rapid growth with a highly engaged audience but needed to continue to bring operational efficiency, growth, and marketing leadership to a drastically evolving space and increasingly more competitive market segment. As a seasoned brand, the Crime London leadership team knew that an innovative, agile, targeted campaign would be crucial to getting the results they needed.

The strategy

Before Voltn took over budget optimization, retargeting campaigns were only focused on cart abandonments. Their need of the company was to scale beyond this limited audience while keeping a positive return on ad spend (ROAS).

We used our expertise to map the behaviors that were most correlated to conversions on Crime London's site. We segmented the pool of ‘cart abandonment’ users in the last 30 days in three different cohorts based on their mapping to these patterns

Finally, we created custom audiences from the likely conversion group to expand the volume of lead generation.

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Activities

The success

We have guided the company to annual sales of €16 million for the year of 2020 by emphasizing international expansion particularly online where it generated a plus 45% compared to the previous years. Overall, we were able to boost sales by 180% and increase the quality of audiences for future sale and awareness campaigns.

Prestigious brands of bags, suitcases, wallets, and more… Creating targeting campaigns to gain high-value visitors.

75%

Increase in monthly sales

10k+

New subscribers on IG

3.5x

ROAS

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