Amano

Prestigious brands of bags, suitcases, and more...

AMANO is an artisian brand offering sophisticated art on models of exclusive and prestigious brands of bags and suitcases, made even more special and distinctive because of the class and style of who carries them. Prestigious brands of bags, suitcases, wallets, trunks, shoes, and coats are personalized with designs respecting Italian artistic traditions, decorating and completing outfits to make them truly original. From the sketches to the product’s actual creation, made with acrylic colors and strictly hand-painted, these leather accessories
embody luxury.

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Key results

75%

Increase in monthly sales

10k+

News subscribers on IG

3.5x

ROAS

3.5x

ROAS

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The opportunity

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The company use retargeting ads to target their website visitors. The goal of the company was to save money on retargeting campaigns without losing scale.

The strategy

Analysis - we gathered data from both in-house platforms and third-party platforms and data sources and reviewed existing influencer referring traffic, and new versus existing customer purchases to assess program needs. From this, we identified a list of immediate opportunities allowing Amano to increase revenue and maximize Return On Ad Spend (ROAS).

Systematic prioritization - while the program had a lot of top influencers partners, there was not a systematic strategy and plan applied to the program. We noticed a gap in “top of the funnel” and new customer discovery opportunities. Each major opportunity was stack ranked based on revenue potential (impact), cost, and effort.

4:1 ROAS On Influencer Placements - given the need for more awareness, discovery, and new customer acquisition from the marketing channels, we recognized an opportunity to recruit and engage with a select number of influencer networks. We collaborated with a number of fashion bloggers with an interest in boosting % new customer acquisition and testing the marketing channels more for volume and ideally ROAS.

We aligned seasonal campaigns with CPA, ROAS, and volume objectives to identify the most profitable influencers and networks.

Voltn built a list of highly influential profiles and created tailored audiences based on the various levels of engagement from Amano's existing customer base of custom design lovers. We also layered on demographic, keyword, handle, and interest targeting testing each variable to see which made the largest impact toward efficient customers acquisition.

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Activities

The success

With Voltn, Amano were able to easily focus on high-value visitors for retargeting and lookalike campaigns with a 34% decrease in CPA and ​​75% ​increase in sales.

27 R used Voltn to create 1% lookalike audiences based on product viewed and engagement level.

60%

Increase in monthly sales

45k+

New subscribers on IG & FB

3.1x

ROAS

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