The authentic taste of Italy
The only Single Italian Brand distributor in America, Sogno Toscano supplies an authentic taste of Italy. At times, it is a double-edged sword to be the only American company applying the model of a single brand food distributor when working with numerous partners, while maintaining their high standards from manufacturing to delivery, across restaurants, warehouses and customers.
The Sogno Toscano’s CEO needed to quickly pivoting their food service business into D2C when COVID-19 restrictions started to be in place and all the restaurants had to shut down in March 2020. They quickly needed to find ways to sell their products before throwing everything away but needed to continue to bring operational efficiency, growth, and marketing leadership to a drastically evolving space and increasingly more competitive market segment.
6x ROAS across paid social and PPC
Ad campaigns drove 6x ROAS with only 1.8% ACV and FB/IG achieved 3x more efficiency than goal and a 3.89% CTR ( 4x higher than benchmarks for food vertical).
Given the need for more awareness, discovery, and new customer acquisition from the D2C channel we recognized an opportunity to recruit and engage with a select number of influencer networks. We collaborated with a number of food bloggers with an interest in boosting new customer acquisition, and tested the channel for volume and target ROAS.
We aligned seasonal campaigns with CPA, ROAS and ad campaign volume objectives to identify the most profitable influencers