LORD lou

For those who value their pets happiness

Lord Lou is an independent Dutch lifestyle brand for people who are passionate about their pets and their homes. Lord Lou sells beautiful, stylish hand-crafted pet furniture and accessories.

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Key results

$2.9m

Users reached

15%

Exceeded client North Star Metric goal

1k

New customers

20%

Exceeded client CPA goal

4x

ROAS

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The opportunity

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In early 2021 Lord Lou engaged with Voltn for revamping their website and paid marketing expertise to test the viability of their products, improve paid marketing, and increase volume. Lord Lou had a very aggressive goal to increase customer acquisition by 50% during 2021 and to decrease cost per acquisition by 25%.

The strategy

Website revamp - the Voltn Shopify specialists were able to revamp their website using web design and development best practices.

Video Ads - the Voltn team was able to test video ads as well as retargeting users who watched a certain percentage of their video to drive sales. Overall the video creative was the third most effective creative unit run during Q4 2021.

Copy testing - one of the mottos we live by is ABT: Always Be Testing. In order to keep the creative fresh and to expand our learnings, we ran weekly copy tests that refreshed either the headline or the text. We tested ad copy related to scarcity, holidays, testimonials, and gender. We were able to iterate based on this data to improve the creative on a weekly basis ensuring more rapid learnings and growth.

Lookalike audiences - the Lord Lou landing pages received a lot of traffic and was able to capture users at different levels of commitment, from learning more about specific collections to buying specific products. This produced a tremendous volume of data that we turned into lookalike audiences. As we do with everything, we tested and found that a combination of 1% lookalikes were the top performing non-retargeting audiences throughout the duration of the campaign.

Retargeting - the team found retargeting to be extremely effective for converting website visitors into customers for a number of reasons. The Voltn team utilized a variety of retargeting audiences to test efficiency at varying levels within the funnel. These audiences were added to a CBO (Campaign Bid Optimization) campaign and optimized daily.

CBO (Campaign Bid Optimization) campaigns - we were able to improve efficiency by adding successful audiences into a CBO campaign that would send more budget to the best performing audiences each day. This helped us scale more quickly and get the most out of the daily budget.

Caps - because Lord Lou had a cap on what they were willing to pay for a sale, the Voltn team decided to test varied bid caps to identify the dollar amount that would help the team reach their target number. The staggered bid cap tests allowed the team to find a solution that we could implement for all future audiences.

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Activities

The success

The Voltn team tested a variety of targeting and creative combinations to drive nearly 1,000 new customers at a cost much lower than their previous efforts. This exceeded Lord Lou’s goal by 15% and yielded a Return On Ad Spend of 4x.

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Users reached

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New customers

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ROAS

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