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27 rosiers
Beautifully designed line of skincare products
27 Rosiers was born from the idea that all skin is created equal, and healthy skin starts within. Types, tones, and tendencies may differ, but the challenges skin faces everyday are universal. The solution starts at the source. Their skin-first formulas combat environmental challenges where they begin for every type of skin – normal, dry, oily, sensitive – and boost glow where it really starts, within.
Key results
60%
Increase in monthly sales
45k+
New subscribers on IG & FB
3.1x
ROAS
3.1x
ROAS
We tried multiple marketing agencies prior to hiring Voltn, and we never had a company take the time to get to know us and recalibrate our goals like they have. They helped us focus audience tactics on retargeting and lookalike campaigns, leading to a 34% decrease in CPA and a 75% increase in sales.
The opportunity
Despite being a small brand, 27 Rosiers developed success early on using influencer marketing thanks to the help of a celebrity influencer. However, once 27 Rosiers reached an impasse in their growth, they looked to us to expand their marketing strategy with paid advertising. On top of that, they were trying to close more partnerships for their B2B in order to expand their presence in the retail shop space.
The strategy
27 Rosiers' strong message and personal appeal made us confident we could uncover unique, relevant audiences with targeted Facebook /Instagram ad campaigns to create demand along with Google ads to capture users' intent to buy organic skin care products.
Additionally, we’ve generated several conversations with buyers of big-box retailers through our LinkedIn lead generation methodology that eventually have turned into long term deals with companies like Macy’s and more.
Activities
- Paid promotion (FB & IG)
- Linkedin lead generation
- Lead Gen with buyers of big-box retailers
- Strategy
The success
27 R used Voltn to create 1% lookalike audiences based on product viewed and engagement level. Creating Lookalike audiences based on Voltn’s Audience method matching with product view delivered a 43% reduction of CPA as well as a steady 3.1x ROAS (after working with Voltn for 3 months).
Explore another case study
Saved an average of + $100k in monthly spend in retargeting ads with a 3.8x ROAS.
54%
Increase in monthly sales
82.4k+
New subscribers on IG & FB
3.8x
ROAS
