27 rosiers

Beautifully designed line of skincare products

27 Rosiers was born from the idea that all skin is created equal, and healthy skin starts within. Types, tones, and tendencies may differ, but the challenges skin faces everyday are universal. The solution starts at the source. Their skin-first formulas combat environmental challenges where they begin for every type of skin – normal, dry, oily, sensitive – and boost glow where it really starts, within.

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Key results

60%

Increase in monthly sales

45k+

New subscribers on IG & FB

3.1x

ROAS

3.1x

ROAS

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The opportunity

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Despite being a small brand, 27 Rosiers developed success early on using influencer marketing thanks to the help of a celebrity influencer. However, once 27 Rosiers reached an impasse in their growth, they looked to us to expand their marketing strategy with paid advertising. On top of that, they were trying to close more partnerships for their B2B in order to expand their presence in the retail shop space.

The strategy

27 Rosiers' strong message and personal appeal made us confident we could uncover unique, relevant audiences with targeted Facebook /Instagram ad campaigns to create demand along with Google ads to capture users' intent to buy organic skin care products.

Additionally, we’ve generated several conversations with buyers of big-box retailers through our LinkedIn lead generation methodology that eventually have turned into long term deals with companies like Macy’s and more.

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Activities

The success

27 R used Voltn to create 1% lookalike audiences based on product viewed and engagement level. Creating Lookalike audiences based on Voltn’s Audience method matching with product view delivered a 43% reduction of CPA as well as a steady 3.1x ROAS (after working with Voltn for 3 months).

Saved an average of + $100k in monthly spend in retargeting ads with a 3.8x ROAS.

54%

Increase in monthly sales

82.4k+

New subscribers on IG & FB

3.8x

ROAS

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