Search & Display Advertising

Your future customers already have their hands up, looking to buy. While social media marketing is about demand generation, search engine marketing (SEM) is about demand capture. Effective messaging paired with a robust keyword bidding plan (PPC) is the best way to nab those high-intent prospects, precisely at their moment of need.

Search & Display Advertising

Your future customers already have their hands up, looking to buy. While social media marketing is about demand generation, search engine marketing (SEM) is about demand capture. Effective messaging paired with a robust keyword bidding plan (PPC) is the best way to nab those high-intent prospects, precisely at their moment of need.

The early keys to scaling the search engine marketing channel include setting up the right technology and operational processes built for testing and iterating, then establishing a campaign structure that is focused on learning and optimizing audience segments, offers and creative. Early success on the search engines (Google, Bing, etc.) will then extend to their display networks (GDN, etc.)

Let's work together

The early keys to scaling the search engine marketing channel include setting up the right technology and operational processes built for testing and iterating, then establishing a campaign structure that is focused on learning and optimizing audience segments, offers and creative. Early success on the search engines (Google, Bing, etc.) will then extend to their display networks (GDN, etc.)

Let's work together

Common activities

Conduct advanced market research (keywords research, semantic core compilation, etc.)

Audit past and current efforts for insights, holes in the current funnel (such as GDN optimization)

Launch and refine SEM campaigns to drive customer acquisition and revenue growth

Use data and automation to optimize campaigns, maximizing budget, and improving ROI

Increase the brand’s impression share via branded campaigns

Conduct Google Analytics audit with conversion analysis to identify potential adjustments

Improve lead quality with a better conversion funnel and lead-score system

Test and expand to other platforms, such as Bing, Yahoo! Gemini, and Amazon

Common activities

Conduct advances market research (keywords research, semantic core compilation, etc.)

Audit past and current efforts for insights, holes in the current funnel (such as GDN optimization)

Launch and refine SEM campaigns to drive customer acquisition and revenue growth

Use data and automation to optimize campaigns, maximizing budget and improving ROI

Increase the brand’s impression share via branded campaign

Conduct Google Analytics audit with conversion analysis to identify potential adjustments

Improve lead quality with a better conversion funnel and lead-score system

Test and expand to other platforms, such as Bing, Yahoo! Gemini and Amazon

Let's talk