Email Marketing

Email marketing is what can drive your CLTV to new heights. An effective email marketing machine engages your audience, nurtures valuable prospects, retains current clients, and reactivates old leads. Done right, it can move your marketing budget from money pit to profitable.

Email Marketing

Email marketing is what can drive your CLTV to new heights. An effective email marketing machine engages your audience, nurtures valuable prospects, retains current clients, and reactivates old leads. Done right, it can move your marketing budget from money pit to profitable.

So much time and effort is spent on acquiring and converting new leads, but often comparatively little effort is spent on late bloomers, reactivation, increasing size of cart, etc. The great news here is that, compared to expensive and time-consuming paid advertising, email and newsletter marketing can be powerfully automated and is relatively low cost.

We’ll also look at methods to increase your email address capture rate and volume, and dynamically segment your list, all to improve email conversion rate. For ecommerce clients, there is much that can be done with automated behavioral triggers. The best email marketing is about building an on-going relationship.

Let's work together

So much time and effort is spent on acquiring and converting new leads, but often comparatively little effort is spent on late bloomers, reactivation, increasing size of cart, etc. The great news here is that, compared to expensive and time-consuming paid advertising, email and newsletter marketing can be powerfully automated and is relatively low cost.

We’ll also look at methods to increase your email address capture rate and volume, and dynamically segment your list, all to improve email conversion rate. For ecommerce clients, there is much that can be done with automated behavioral triggers. The best email marketing is about building an on-going relationship.

Let's work together

Common activities

Migrate email lists and platforms

Build and define a nurture path in the email marketing campaigns (to ensure that leads are adequately warmed and educated)

Create flows and best-practice automation triggers

Optimize the current flows/pop-up capture, adding additional flows to better nurture the subscribers, and developing a campaign strategy deck to continuously A/B test and ensure subscribers receive tailored content

Create email campaigns such as: nurturing drip series, post-purchase series, abandoned cart notifications, ‘winback” series, refer-a-friend series, and more

Advise on list hygiene methods (to improve list deliverability)

Code HTML templates (optional add-on)

Common activities

Migrate email lists and platforms

Build and define a nurture path in the email marketing campaigns (to ensure that leads are adequately warmed and educated)

Create flows and best-practice automation triggers

Optimize the current flows/pop-up capture, adding additional flows to better nurture the subscribers, and developing a campaign strategy deck to continuously A/B test and ensure subscribers receive tailored content

Create email campaigns such as: nurturing drip series, post-purchase series, abandoned cart notifications, ‘winback” series, refer-a-friend series, and more

Advise on list hygiene methods (to improve list deliverability)

Code HTML templates (optional add-on)

Let's talk